Domain Authority (DA) is one of the most talked-about metrics in SEO. Created by Moz, it predicts how well a website will rank on search engine result pages on a scale of 1–100. The higher the score, the stronger the website’s ability to rank. In 2025, Google still doesn’t use DA directly in its algorithm, but it remains an excellent benchmark of your site’s overall SEO health and backlink strength. The good news? You can systematically increase your Domain Authority with consistent, white-hat strategies. Here’s exactly how. 1. Understand What Actually Moves DA Domain Authority is calculated using 40+ factors, but the biggest drivers are: Total number of root domains linking to your site Quality and authority of those linking…